Privacy built into the Tap Rush experience.

Information You Provide

Tap Rush does not require a user account and does not ask users to provide a name, email address, phone number, contacts, photos, microphone recordings, payment-card information, or precise location in order to play the game.

Local Game Data

Tap Rush stores limited game-related information locally on the user's device. This may include:

• Best score and highest level reached
• Gameplay statistics and local progression information
• Music, sound-effect, and haptic preferences
• Tutorial-completion status
• Local counters and timestamps used to keep interstitial ads infrequent

This game data is used to provide Tap Rush functionality and remains locally on the device. Northframe Technologies does not operate a Tap Rush user-account, cloud-save, or remote score database for this release.

Android backup is disabled for Tap Rush in this release. Tap Rush does not intentionally back up this local gameplay state through Android Auto Backup.

Advertising

Tap Rush uses Google AdMob through the Google Mobile Ads SDK to display a limited number of advertisements.

• Rewarded ads are optional and are shown only when a user chooses to watch an ad in exchange for a clearly described gameplay benefit, such as an additional life or a revive.
• Interstitial ads may appear at natural Game Over transitions. Tap Rush intentionally limits their frequency and does not display interstitial ads during active gameplay.
• Tap Rush does not use banner ads, app-open ads, or forced ads between normal gameplay levels in this release.

Ads may be personalized, non-personalized, or otherwise limited depending on user choices, device settings, region, applicable laws, consent status, and Google's advertising policies.

Data Processed by Google Mobile Ads

According to Google's current Google Mobile Ads SDK disclosure, the SDK automatically collects and shares certain information by default for advertising or marketing, analytics, and fraud prevention, security, and compliance purposes. This can include:

• Approximate location: an IP address that may be used to estimate the general location of a device
• App interactions: user product interactions such as app launches, taps, video views, and advertising interactions
• Diagnostics: information related to app and SDK performance, such as launch time, hang rate, and energy usage
• Device or other IDs: device and account identifiers, including the Android advertising ID when available and permitted, App Set ID, and other applicable identifiers

Google states that information collected by the Google Mobile Ads SDK is encrypted in transit using Transport Layer Security (TLS).

Northframe Technologies may receive aggregated advertising and performance reports through Google AdMob, such as ad requests, impressions, interactions, estimated earnings, and related performance metrics.

For additional information, review Google's Mobile Ads data disclosure and Google's Privacy Policy.

Consent and Privacy Choices

Tap Rush uses Google's User Messaging Platform (UMP) to request and manage advertising-related privacy choices where required.

• European regulations: for applicable users in the EEA, United Kingdom, and Switzerland, Tap Rush can present Google's consent message with options to consent, not consent, or manage choices.
• US state privacy regulations: for users in supported US states, Tap Rush can present Google's privacy message allowing applicable users to opt out of the sale or sharing of their data.
• Privacy Choices: when Google indicates that a privacy-options entry point is required, Tap Rush provides a Privacy Choices option so users can review or change applicable choices.

Users may also manage or reset advertising identifiers and related privacy controls through their Android device and Google settings where available.

Data Sharing

Northframe Technologies does not sell users' locally stored Tap Rush gameplay data. Advertising-related information described above may be collected and shared with Google through the Google Mobile Ads SDK for advertising or marketing, analytics, and fraud prevention, security, and compliance purposes.

Data Retention and Deletion

Locally stored Tap Rush game data remains on the device until it is overwritten by normal game use, cleared through Android app-storage settings, or removed when the application is uninstalled. Android backup is disabled for Tap Rush in this release, so Tap Rush does not intentionally restore this local gameplay state through Android Auto Backup after uninstall/reinstall.

Northframe Technologies does not maintain a Tap Rush account database containing this local gameplay information and does not provide a remote account-data deletion mechanism because Tap Rush does not provide user accounts. Users can remove Tap Rush local game data through Android app-storage controls or by uninstalling the app.

Data processed by Google through Google Mobile Ads is retained, deleted, and otherwise handled according to Google's applicable policies, legal requirements, product configuration, and user settings.

Security

Tap Rush does not operate a remote game-account or cloud-score database in this release. Advertising-related network requests rely on the security mechanisms provided by the Google Mobile Ads SDK, including encrypted transport using TLS as documented by Google.

Children's Privacy and Intended Audience

Tap Rush is intended for users aged 18 and over for this Google Play release. The Google Play listing is configured to restrict access for users Google determines to be minors. Tap Rush is not directed to children and does not provide a user-account system.

If the intended audience, advertising configuration, or applicable platform requirements materially change in a future release, Northframe Technologies will review and update the relevant audience, privacy, and advertising controls.

Changes to This Privacy Policy

Northframe Technologies may update this Privacy Policy when Tap Rush, its advertising functionality, privacy features, applicable laws, or platform requirements change. Any revision will be published on this page together with an updated revision date.

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